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Was the NBA dunk contest, 3 point contest, skills challenge and All Star game really in the league's best interest? If you want to think about the money aspect, then yes. These all star activities bring in a lot of money and revenue for the league and the top executives are ways wanting to bring in more money to help the NBA. From a players and team perspective, I would answer no.
Teams like the Lakers and Heat are coming off the shortest offseason in NBA history and other teams who made the playoffs, had just a bit more time off but still not a lot of time before the start of the new season. Teams didn't have anytime to have practice with their rookies, get in great condition, or have time to heal and rest their bodies from the previous season. This led to less continuity with teammates who changed teams and young players still developing and just entering the NBA. It was a very quick turnaround and from these reasons, it led to not great records from even the best teams in the league.
The second reason why this doesn't benefit players or teams is because the league has such a strict protocol for covid. Since the league is so strict, it doesn't make any sense to have all the best players around the league to come together for something that is not necessary, interact with people who they don't need to interact with, and dress up and put on a show that put them and everyone at risk to get covid. This happened with 76ers stars Joel Embid and Ben Simmons. They both had to sit out for the All Star game and then several games after because they were in Atlanta for the All-Star game.
Looking at these reasons, it seems that the NBA executives weren't looking out for the players or teams when making this decision but rather that they wanted to make money off of all the All Star activities. As everything came to an end, it was sad to see the league to not care about the players and teams more than the money they wanted to make. We will see how the rest of the season plays out with Covid protocols.
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